General Membership Luncheon AprilName: General Membership Luncheon AprilDate: April 18, 2018Time: 11:45 AM - 1:00 PM PDTRegistration: Sorry, public registration for this event has been closed.Event Description:
General Membership Luncheon - April 2018
INTEGRATED MARKETING COMMUNICATIONS, THE SUM IS GREATER THAN THE PARTS
One of the many characteristics of modern marketing is the sheer volume of options available. Today’s marketers are faced with an ever-growing number of tactics, channels and tools to utilize—but a solid strategy and an integrated approach is necessary.
To be most effective, campaigns should be strategic and integrated, and they should include marketing communication strategies and tactics that are well orchestrated with selected media and messaging. This workshop is 100% focused on a strategic approach that will help you to better integrate and manage marketing communications (IMC) to increase sales. You will learn to develop end-to-end integration strategies and tactics that achieve objectives by effectively leveraging multiple media platforms.
Specially designed for business owners and managers who want to learn best practices that result in customer communications that can help to build your business.
In today’s shifting advertising and marketing world, integrated marketing should be on the agenda for companies who:
- Advertise across multiple media
- Target specific audiences
- Care about the data and accountability behind their marketing campaigns
- Advertise to consumers or to other businesses
Remember, there's always an extra free raffle for those that sign up and pay on line!!